Websites, Dashboards and an updated brand for Collectius
We helped Collectius, a debt management company by providing them with strategic design consultancy, UX copywriting, key company messages, a facelifted brand identity, a custom illustration library and a comprehensive UI kit.
Our involvement
Deliverables
See it yourself!
The challenge
Collectius previously was characterised by a strict-looking, corporate identity created in a way to appeal to investors. The company’s landing page resembled a banking website and was not at all straight-to-the-point, nor fintech-like. Our client was aiming at a more customer-friendly approach, so we provided our partner with strategic design consultancy and along with developing the appropriate UX copies and reshaping the key company messages, we also facelifted the brand identity and recreated the existing wireframes in order to captivate the target audience.
Project Scope
Research, Design, Development
Collectius is a trusted restructuring partner to banks and financial institutions in Asia with operations in Indonesia, Philippines, Singapore, Malaysia and Thailand. Its business is to purchase portfolios of non-performing consumer loans and recover them by supporting its customers to become debt free.
Brand, rebrand, debrand
When involved in creating a visual identity, we always aspire to create something truly special and genuinely unique to our clients that definitely feels different for their users too. Our goal is to engage end users and provide them with visual pleasure while ensuring usability and a seamless experience. We created custom illustrations to Collectius’ branding and screens which eventually resulted in a specific mood when using their solution. ff.next built a digital-first branding which amazes customers on desktop and mobile platforms too!
Key values, key insights
Identifying the most important aspects of the project was the cornerstone of our work. We are extremely proud that the project turned out to be a huge success: customer acquisition grew by xxx through the redesigned website.
The challenge
Collectius previously was characterised by a strict-looking, corporate identity created in a way to appeal to investors. The company’s landing page resembled a banking website and was not at all straight-to-the-point, nor fintech-like. Our client was aiming at a more customer-friendly approach, so we provided our partner with strategic design consultancy and along with developing the appropriate UX copies and reshaping the key company messages, we also facelifted the brand identity and recreated the existing wireframes in order to captivate the target audience.
From wireframes to custom illustrations
As Collectius is a debt management company, the product might seem a bit dry and it was truly a challenge to form a customer-centric, easy-to-understand and clear platform from the dreary, empty wireframes. As of our unique custom illustrations, the supporting design system is built modularly so it is easy and convenient to reuse the visuals further on. The differently coloured setups can be beneficial when designing company presentations too.
The tasks
Project Goals and Challenges
As the company wanted to offer a customer-centric approach, ff.next helped them to be able to address their target audience better through the appropriate UX, an appealing brand identity and the right messages.
UX audit
We started off with a comprehensive UX audit, identifying quick wins and strategic changes.
Moodboards
We developed three separate visual identities when creating the moodboard.
Brand facelift
Addressing users properly was key -to not be too playful, nor too official, avoiding the corporate look.
Design system
Besides the facelifted landing page, ff.next also created a full-fledged design system .
Product
The customer portal enables users to repay their outstandings in a transparent and easy manner.
Designing dashboards
It was quite demanding to construct a debt management flow which only requires a few steps and is easy to handle for users. We managed to form a clear undesrtanding to the procedure through the smooth, uncluttered dashboard.
The statistics
Collectius manages $2,5 Billion value of debts and has over 3 million customers in five countries. The company employs more than 300 colleagues and worked together with prestigious partners like Bank of China, HSBC and several other large financial institutions.
5+ countries
A trusted restructuring partner to banks and financial institutions in Asia.
over 6 years
Collectius was founded by Gustav A. Eriksson and Ivar Björklund in 2014.
4.1bn managed
4.1bn US debt is currently under managment by Collectius.
Modular from head to toe
Our modular approach provides easy scalability - that is why we decided to go with custom vector illustrations and icons: they are simple but distinct, easy to update, reuse or even animate.
Modular from head to toe
Our modular approach provides easy scalability - that is why we decided to go with custom vector illustrations and icons: they are simple but distinct, easy to update, reuse or even animate.
Collectius 2.0
As a conclusion we can say that the redesigned Collectius brand doesn’t just claim that it is customer-friendly, personalised and easy-to-use: it now actually is. It was a great experience to work together with such an established client and help them better engage their users through comprehensive strategic design.
