Learn about financial behaviour and banking expectations of Millennials & Gen Z: Whitepaper on youth banking and all that should be known about it.

by ff.next

Copy to share
Who youth are?
Digital natives
About financial literacy
Financial preferences and behaviour of GenZ
Financial resilience & well-being
Financial literacy of university students in Hungary
Neobanks & GenZ
Recommended functions of a youth & family banking mobile application


Numerous studies have been conducted to analyse the preferences and attitudes of the youth towards banking services in today’s rapidly changing environment.

Nevertheless, there are many inconsistencies between different studies and research materials, which implies that further analysis is required in order to fill in the gaps between the previous ones. The reason why we created this whitepaper is to provide our readers with detailed insights about what youth banking really is and to examine other important factors related to it.

In the first two chapters we will define the concept of young people and the characteristics of digital natives, while in the following three chapters we will elaborate on financial literacy, the financial preferences of Generation Z and financial resilience & well-being. After that we'll introduce the findings of a study published by the PDB Research Group about financial literacy of university students in Hungary. In Chapter 7, we'll examine some of the most important neobanks. In the penultimate chapter we'll enumerate and describe the potential functionalities of a family banking application. Finally, in the Conclusion part we will summarise the most important points and key take-aways of this paper.

Our goal

We at ff.next are aimed at creating design-driven digital products that suit the needs of digitally-savvy customers and helping financial institutions and other fintech companies to address these needs.

We do constant research to keep ourselves up to date regarding the latest market trends and financial behaviour of youngsters. We are willing to share our research materials to help others understand the importance of the topic of youth banking, which is not a bleeding-edge anymore, but it only has been plastered, not healed. Taking control over your finances is a lifetime of work and starting to learn about financial literacy and how to manage your money is vital from a young age.

In order to increase the financial consciousness of youngsters they must be involved in financial services early on, which require digital solutions, interfaces and in the end - applications which can be used easily and intuitively. We truly believe that supporting youngsters in gaining financial knowledge will help to develop a society with better financial consciousness that eventually results in a stronger economy.

Fill in your data and learn about financial behaviour and banking expectations of Millennials & Gen Z.

By submitting this form you agree our Privacy Policy
Don’t worry, it’s just a few emails yearly, we won’t spam you! ;)
Thank you for your interest in our
whitepaper, we are honoured!
Oops! Something went wrong while submitting the form.
Close icon grey
Having an award-winning idea in mind already? Looking for help to figure out the initial concept? Either way, let us know!
Please fill in the form to contact us...
By sending this message you agree with our Privacy Policy.
Thank you for your interest, it's much appreciated! We will get back to you as soon as possible!
Oops! Something went wrong while submitting the form.
Not a form-person? Simply write an email.